Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Search Engine Optimization of a website involves multiple activities which have to be carried out in a planned and phased out manner. Each and every SEO activity has to be well coordinated and monitored on regular basis.
SEO ON Page Optimization:
Optimizing a website to suit the search engine algorithms and thereby increasing its visibility and web traffic is the first and foremost aim of most SEO activities. These activities include multiple activities which involve great efforts and thinking. The most of carried out SEO on page activities include.
- Keyword Research and Analysis
- Creation and Optimization Meta Tags
- Anchor Text Optimization
- Search Engine Verification from Google, Yahoo and MSN
- Use of Google Analytics
- Use of Google Webmaster
- Optimization of Search Engine Essential Files – robots.txt, sitemap.xml
- Keywords Mapping
- New Pages Suggestion
- Keywords Research
- Competitor Analysis
- Title Tag Change Suggestions
- Meta Tags Change Suggestions
- Alt Tag Change Suggestions
- Content Suggestions
SEO OFF Page Optimization:
Optimizing a website from external sources and provide it due support and push to enhance its search engine rankings. Giving priority to encouraging back links to your website, off page activity includes.
- Directory Submissions
- Social Bookmarking Submission
- Blog Posting
- Article Submission
- Press Release Submissions
- Blog Comments
- Classified Ads Post
- Search Engine Submissions
- Forum Posting
- Content Writing
- Blog Writing
- Article Writing
Our SEO Services Includes:
Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. One of the major benefits of advertising on a social networking site (e.g. Facebook, Twitter, Instagram, Linkedin, YouTube) is that advertisers can take advantage of the users demographic information and target their ads appropriately.
Google AdWords is the online advertising platform owned and operated by Google. AdWords is also the largest and most widely used online advertising network in the world, and millions of businesses advertise online using AdWords to reach new customers and grow their business.
AdWords account is structured properly has many benefits, including:
- More relevant traffic and clicks
- Higher Quality Scores (and thus, lower cost-per-clicks)
- Making your account easier to optimize and maintain
Product Listing Ads are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the left, and top of results. Product Listing Ads are most distinguishable in that they:
- Feature a product image, and
- Are tailored towards products and product categories (vs. keywords)
Email campaign is an email that is sent to the entire mailing list. It is dedicated to a particular theme or event. It is a coordinated set of email marketing messages delivered at intervals and designed to escalate a persuasive argument to purchase, subscribe, download, etc. The content and design should be crafted so that each message builds on the previous, offering relevant new content, media, and links, without losing focus on the “call to action”.
- Email campaign will help you to build your subscribers’ trust.
- Ask your clients to leave feedback.
Affiliate marketing is an advertising model where a company pays compensation to third-party publishers to generate traffic or leads to the company’s products and services. It is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.
- The goal of using an Affiliate Marketer is to increase sales.
Display Banner-A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
why use banner advertising?
- Brand awareness
- Lead generator
- Retarget your audience
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages . It is a digital marketing strategy used to increase the visibility of a website in search engine results pages
- Optimize your Adwords campaigns
- Google Adwords strategies
- Landing page optimization
- Website flow analysis
Our Search Engine Optimisation (SEO) campaigns deliver measurable results that increase website traffic, customer enquires, sales and ultimately online revenues. As an award winning SEO agency, We have the skills and knowledge to ensure our client websites increase rankings through SEO strategies and climb ahead of the competition within the organic search results. we offer more than just SEO consultancy. Our professional SEO managers start from the bottom up, working through your websites technical infrastructure, enhancing its content and applying SEO strategies to deliver your company the best results possible.
- On Page Optimization
- Off Page Optimization
SMO- Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.
PPC is used for all types of campaign goals, including:
- Increasing sales
- Generating leads
- Promoting brand awareness
Why Choose Us :
Welcome to ADex Services – A digital marketing agency at the junction of creativity, technology and data. Our pre-Google beginnings in search mean we love data more than anything.
- SEO – Increase Visibility
- PPC – Increase Conversions
- Social Media – Grow Reputation
- Analytics – Measure Results
- CRO – Increase Profits
- Email – Grow Retention
- Content – Engage Audiences
- Web – Create Experiences
- Affiliates – Increase Revenue